265.490.  Definitions. — As used in sections 265.490 to 265.499:

  (1)  "Bulk meat" means beef sold by hanging weight, consisting of whole carcasses and the following primal cuts:

  (a)  "Side of beef", one-half of a split beef, comprising the frontquarter and hindquarter;

  (b)  "Frontquarter of beef", the foreward portion of a side, back to and including the twelfth rib;

  (c)  "Back of beef", chuck and rib with plate and brisket removed;

  (d)  "Arm chuck of beef", arm chuck with brisket removed, back to and including the fifth rib;

  (e)  "Rib of beef", from the sixth to the twelfth rib, inclusive, not to exceed ten inches from tip of chine bone to top of rib without plate;

  (f)  "Hindquarter of beef", the rear section of a side from and including the thirteenth rib, consisting of round, loin and flank;

  (g)  "Trimmed loin of beef", short loin and hip (sirloin), and that section of hindquarter including thirteenth rib and separated one inch to two inches below aitchbone, without flank or kidney;

  (h)  "Full loin of beef", loin of beef, including flank and kidney;

  (i)  "Round of beef", that portion of hindquarter separated from loin one inch to two inches below aitchbone back to the shin bone;

  (2)  "Buyer" means both actual and prospective purchasers but does not include persons purchasing for resale;

  (3)  "Food plan" means any plan offering meat for sale or the offering of such product in combination with each other or with any other food or nonfood product or service for a single price;

  (4)  "Livestock", means the same as defined in section 265.300;

  (5)  "Meat", means the same as defined in section 265.300;

  (6)  "Misrepresent" means the use of any untrue, misleading or deceptive oral or written statement, advertisement, label, display, picture, illustration or sample;

  (7)  "Person" means individual, partnership, firm, corporation, association, or other entity;

  (8)  "Poultry", means the same as defined in section 265.300;

  (9)  "Represent" means the use of any form of oral or written statement, advertisement, label, display, picture, illustration or sample;

  (10)  "Seller" means any person, individual or business entity, corporation, league, franchise, franchisee, franchisor or any authorized representative or agent thereof who offers meat, or combinations of such items, for retail purchase to the public for preparation and consumption off the premises where sold or for direct purchase by an individual at his residence.